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Old 09-15-2018, 09:23 AM   #1
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OT: You did it! The boycotts and burnings worked!

Worked for Nike that is:

Bloomberg Link

Quote:
Originally Posted by Bloomberg
Ten days after Nikeís new Colin Kaepernick ad provoked calls for boycotts, shares hit an all-time high, closing at $83.47 Thursday.
Congratulations!
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Old 09-15-2018, 09:33 AM   #2
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Old 09-15-2018, 09:57 AM   #3
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Part of me can't help but wonder how many people went out and bought some Nike shit so they'd have something to burn for their Facebook post.
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Old 09-15-2018, 10:19 AM   #4
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I'm sure someone did. But it's their online sales which are up over 30%, not retail store sales, which are flat. Even then, I'm sure someone ordered something online, waited for it to arrive, then burned it, but not enough to bump sales 30%. Say what you will about Nike, Kaepernick, this campaign, or anything related (and there's lots To say, but I'll pass for the moment); the campaign has certainly proven effective.
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Old 09-15-2018, 10:33 AM   #5
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Old 09-15-2018, 10:55 AM   #6
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I'll check out their stock prices and sales in another 6 months.
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Old 09-15-2018, 11:15 AM   #7
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When that sales campaign came out I thought they nuts, isn't their business tied to sports fans and this would be a slap in the face of their customers.

Guess not.
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Old 09-15-2018, 11:32 AM   #8
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Good for Nike.
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Old 09-15-2018, 11:39 AM   #9
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It was a calculated gamble that worked for them. They knew there'd be controversy but they're not dumb, their key demographic is not 55+ flabby, bitter white men. It's a diverse customer base with a strong youth focus that certainly does not fall into the Trump demographic.
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Old 09-15-2018, 11:48 AM   #10
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Quote:
Originally Posted by Roberto71 View Post
It was a calculated gamble that worked for them. They knew there'd be controversy but they're not dumb, their key demographic is not 55+ flabby, bitter white men. It's a diverse customer base with a strong youth focus that certainly does not fall into the Trump demographic.
Exactly! they will lose some people but gained others. if someone believes in Kapernicks stance they are likely to pick Nike over the competition.

Reminds me of middle-aged original-trilogy Star Wars fans bitching about the new trilogy as they don't feel it is catering to them. Doh! Disney is catering to a younger audience. if the oldsters happen to like it, bonus. Most 50+ white males who saw the first Star Wars in a theater as a kid aren't buying the toys (I hope not!) lunchboxes, etc.
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Old 09-15-2018, 11:56 AM   #11
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Quote:
Originally Posted by Roberto71 View Post
It was a calculated gamble that worked for them. They knew there'd be controversy but they're not dumb, their key demographic is not 55+ flabby, bitter white men. It's a diverse customer base with a strong youth focus that certainly does not fall into the Trump demographic.
How did you know I'm flabby?



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Old 09-15-2018, 01:50 PM   #12
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Communism works!

The slave labor workers need to stop working for peanuts...this also goes for Apple.

Oh wait, the robots...
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Old 09-15-2018, 10:22 PM   #13
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Quote:
Originally Posted by Jaric View Post
Part of me can't help but wonder how many people went out and bought some Nike shit so they'd have something to burn for their Facebook post.
So many people.
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Old 09-15-2018, 10:27 PM   #14
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Quote:
Originally Posted by chevss454 View Post
I'll check out their stock prices and sales in another 6 months.
Well, it will be basketball season, and the new Jordans will be coming out so...I'm sure they'll be ok.
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Old 09-15-2018, 10:35 PM   #15
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My only problem With Nike campaign. The language sacrificing everything . Basically means it cost you your life . It was a great commercial & message
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